Nourish Organic Table of Contents
Nourish Organic Quick Facts | The brand’s stance on ingredients, eco-friendliness and ethical commitments
Mom and Pop Start It Up | Nourish Organic’s humble beginnings
Rob Robilliard Steps In and Marsha Brady Gets Involved | A beauty veteran shakes things up
Formulation and Final Thoughts | Mainstay carrier oils, additives, and wrapping it up
Best of Nourish Organic | Products and Reviews
Nourish Organic Quick Facts
Ingredients | Gluten Free, Vegan, Certified Organic by the USDA, No parabens, No phthalates, No sulfates, petrochemicals, synthetic dyes or silicones, No propylene glycol, mineral oils, synthetic dyes, triclosan, EDTA or aluminum. No artificial fragrances or preservatives.
Eco-friendly | Recyclable and packaging is at least 25% post-consumer recycled
Ethical | Cruelty Free, Supports the Women’s Center, Association for the Blind, City Rescue Mission, Meals on Wheels, and others.
EWG | 1-4 on 14 products
The Good Guide | 5.5 on 40 products
Mom and Pop Start it Up
This is the story of a mom and pop business that was way ahead of its time, a marketing exec who saw potential and a Brady’s Bunch’s Marsha Marsha Marsha.
Founders Lynn and Tom Betz founded Nourish Organics as Sensibility Soaps in 1996.
Originally the company manufactured products for others in a small facility that they expanded with a $175,000 from the Beaver County Corporation for Economic Development.
“It was [a] nontraditional loan for us, but it worked out. The Betzes were organic before organic was cool. They were well ahead of the curve.”
Bob Rice, vice president of the Beaver County Agency
They lived in the facility while they ran they business, and oversaw all aspects of its production. They were already including organic ingredients when ever they could, and in 2003, they made the then unprecedented step of certifying the production processes with the USDA.
The USDA requires companies to comply with the below requirements before they are allowed to label their products organic.
100% Organic all ingredients are organic.
Organic means that 95% of ingredients must be organic.
Made with Organic ingredients means that 70% of ingredients must be organic.
They were the first beauty company to do so which paved the way for the launch of their own brand Nourish Organics in 2005.
By 2011, they had over 400 certified organic formulas. The business had grown and caught Rob Robilliard’s eye.
Rob Robilliard Steps In and Marsha Brady Gets Involved
Rob Robilliard describes himself as having “beauty in his blood”.
His resume includes a long history of working with consumer brands. He was CEO of Living Proof for 4 years, and had stints at Ben and Jerry’s and L’Oreal.
In 2011, he and a group of investers became interested n Nourish Organics. He tried a few formulations and realized that this was the next thing he wanted to do.
Together with a group of investors, he bought the business and started a revamp.
He instituted a brand redesign with pretty, brighter colors and a new logo and name. He wanted it to be more feminine because most natural products “don’t look pretty, they look crunchy.”
(Funny how most new brands call their precursors crunchy…it seems to be a common description of the older all-natural space. I first heard it from Naturopathica founder Barbara Close.)
Along with the new investors came celebrity couple Ben Stiller and Christine Taylor, better known as Marsha Brady.
The company hadn’t been looking for celebrity endorsers but an investor knew someone from the couple’s staff. She tried the samples and loved them and decided to become an investor alongside her husband.
Formulation and Final Thoughts
Nourish Organics uses a lot of very popular mainstay oils.
You’ll often find coconut, jojoba, shea butter sunflower and sesame. The benefits of these oils to skin has mostly been backed up by science. [ 1 ]
|Plant Oils||Skin Barrier Repair||Anti Bacterial||Anti Inflammatory||Antioxidant||Wound Healing||Skin Aging||Skin Cancer|
Of course, when you deal with natural oils variations occur as things as disparate as time of harvest and maturity will have an effect on the actual product. Even the mode of preparation – i.e. steam distilled vs cold pressed – has an effect.
Along with the oils are some things like guar gum, xantham gum, tocopherol, botanical extracts, and SD Alcohol 38B. There is also natural fragrance.
Here’s where label scrutiny only takes you so far.
There is a myriad of ways things can be processed. Extracts can be placed in any carrier with some preservatives. Natural fragrance should really be broken down into its myriad components.
Still, these are relatively minor complaints and the certified USDA seal provides some protection, despite not being perfect.
In addition, the company bans chemicals of concern such as parabens, sulfates, pthaltes and synthetic dyes and fragrances among others. This is borne out by the ingredient list for the products that I checked.
As I’ve gone through more and more brands, I see who is really doing what’s possible within the limitations imposed by natural ingredients.
This is not a bad brand at all.
Best of Nourish Organic | Products and Reviews
[ 1 ] Tzu-Kai Lin, Zhong L. , Santiago J. 2017, ‘Anti-Inflammatory and Skin Barrier Repair Effects of Topical Application of Some Plant Oils’, International Journal of Molecular Sciences. Pubmed. Available from: https://www.ncbi.nlm.nih.gov/pubmed/29280987 [Accessed on: Jan 16, 2018]