100 year old Weleda’s got some funky, way before their time founders, and really historic products all at an accessible price. A bit of the company’s history, what I think about their formulations, and their Best Products.
Weleda Table of Contents
Weleda Quick Facts | The company’s commitment to ingredients, the environment, ethics and its EWG and Good Guide Standing
Weleda’s Got History | 100 year old brand has founders far ahead of their time
Mainstay Products and Sheer Grit Keeps Weleda Going | Weleda Survives even when Natural isn’t popular
Weleda’s Understandable Formulations | Very transparent formulations and easy to understand ingredient choices
Best of Weleda | Products and Reviews
Weleda Quick Facts
Ingredients | Vegetarian, Natrue Certified, GMO free, Free Of List, Paraben Free, Preservative-Free, Sodium-Laurel-Sulfate-Free (SLS), Synthetic Fragrance-Free, Phthalate-Free, GMO-Free.
Eco-Friendly | Focus on continually reducing packaging and investigation into more environmentally friendly packaging with targets set in their annual report
Ethical | Fair Trade Sourcing, Cruelty Free
Good Guide | 4.3 over 70 products
EWG | 1-7 over 53 products
Weleda’s Got History
Weleda interest in biodynamic gardening, naturopathic medicines, and natural beauty products since 1921 put the company massively ahead of its time.
In many ways, this is due to its founders.
Rudolf Steiner and Ita Wegman were pioneers.
He was a philosopher who believed in viewing man as a whole and deeply connected to nature. A natural outcrop of this was a deep respect for natural farming techniques and holistic remedies.
In the field of medicine, Ita was one of the first women doctors and developed an extract from Mistletoe following Steiner’s advice.
Today, the company continues to be involved both in medicine and in cosmetics while maintaining the founders’ philosophies with regard to natural healing.
They have biodynamic gardens in Germany and a network of people throughout the world dedicated to organic farming. Their cosmetics have become increasingly prominent and are now two thirds of the company’s revenue.
Mainstay Products and Sheer Grit Keeps Weleda Going
In the early days the user…had to remember how much they loved natural: the colour of the creams was a bit muddy, they felt a little greasy, they would go very runny in summer and set firm in winter – but they were good for the skin and the environment! Now we have become so adept at formulating totally natural creams they are as attractive and easy to use as any conventional cream.
Loraine Murry, Weleda Natural Beauty Consultant
Weleda’s survived almost 100 years through sheer grit and determination.
WWII, economic crises, and a lack of understanding of the company’s natural offering all made Weleda a fairly small enterprise until the 90’s.
Then, things changed.
Consumers started to demand natural products and Weleda poured more effort into marketing.
The public exposure drove awareness and interest. Celebrities like Adele, Victoria Beckham and Julia Roberts started carrying Weleda’s signature Skin Food in their purses and magazines and publications gave them hundreds of awards.
The long and short of it was that the public rediscovered Weleda’s historic products. Skin Food is from 1926. Massage Balm with Arnica and the Rosemary Hair Lotion are also from the 1920’s. People started to appreciate their history and understand their offerings and sales grew.
Weleda’s Understandable Formulations
Looking through Weleda’s formulations, I’ve generally agreed with their ingredients and their choices.
Skin similar ingredient lanolin is used in their Skin Food and Diaper Care Cream. Humectant glycerin and occlusive beeswax attract and maintain moisture for dry skin creams.
They use a mix of proven science and new ingredients, but even when they choose a unique item, I can follow along with their thinking.
Weleda has logical choices or uses traditional herbs and I like that they keep their claims not to far beyond the realm of possibility.
Science hasn’t quite caught up with all the skin care ingredients out there. A lot are used based on marketing or belief, and very few are well researched or proven. And their interactions between each other are not entirely known.
So, when I look at Weleda’s ingredient list on a per product basis, I take that all into account. I see which ones are good with scientific evidence, have a strong history of use, and those which the company includes to stabilize the formula.
In addition to generally agreeing on their ingredient choices, I like that they have essential oil fragranced or unscented options.
Personally, I am not a fan of essential oil fragrances although I don’t go and ban them outright. Some have been shown to provide anti-microbial, anti-bacterial or other beneficial effects, but I’m sensitive to all scent and prefer them out of my beauty products altogether.
And their packaging is nice, not just professional looking but also thoughtful enough to preserve their ingredients.
All in all, I’d say this is a nice, responsible brand with solid products that work well.
Best of Weleda | Products and Reviews